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Social Media Marketing

Social Media Marketing Is About Building Relationships

Most people prefer to do business with people they know and consider friends. Social media marketing is one of the easiest ways to make friends and begin conversations with clients and leads. It is also the best way to continually tend to the relationships a firm has with these people, who are the lifeblood of their business.


Some people also include some personal facts or updates on their profile. For example, a person may post about major life events, like becoming a parent, on their business account. This serves to further nurture the relationship between the business and its clients and prospects.


Profiles should be updated frequently, providing the latest research and information about the business or industry being promoted. Whenever a new certification is earned, or a new product is being presented, the best and easiest way to let clients know about it is by updating the information on the profile, and by posting appropriate status messages.


One of the best ways to use sites such as Twitter, Facebook and LinkedIn is to establish a person or a company as the authority in their particular niche. One can do this by sharing knowledge and information about their particular business with their followers and connections. Provide quality content that will be shared between friends and across sites, to maximize the effectiveness of this strategy.


When planning a company's social media marketing strategy, the most important thing to keep in mind is that this type of advertising is about relationships, and not at all about the hard sell. These sites should be considered an opportunity to nurture client relationships and leads, instead of a way to sell more product. The sales will come as part of establishing a strong relationship with each person who follows an enterprise on a networking site.

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